The new Tourism Minister, Catherine Namugala is calling on Zambians abroad to help market Zambia abroad. I have not seen the full "statement", but if this represents a new vision for a tourism strategy that incorporates the diaspora, then it is very welcome indeed. This is one of the areas that came up in the Zambia Diaspora E-Conference 2008 :
Minister appeals to Zambians (ZNBC News, 18 December 2008) : Tourism Minister, Catherine Namugala, has urged Zambians living abroad to help the government market the country's tourism potential. Ms. Namugala says Zambians in the diaspora can be excellent agents of marketing the country. The Minister says much of the world is still ignorant about the geographical position of Zambia and its profile. This is according to a statement released to ZNBC news in Lusaka by Public Relations Officer in the Ministry of Tourism, Bwalya Nondo. The Minister said while Zambian Missions abroad are doing their part to market the country, zambians abroad can also help to sell the country.