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Friday, 15 May 2009

Linking Zambia (Flavafm 96.4MHZ)

A new blog by Flava FM (Kitwe). This is a welcome development. I have long wondered why some of the more famous radio stations have no web presence when they could easily translate their reach into substantial revenue. Imagine a dedicated Radio Chengelo website, with fantastic news articles in Bemba! Although the internet reach for their traditional audience is minimal, the diaspora would certainly provide demand! With traffic comes advertising revenue! I suppose Radio Chengelo being catholic radio station, revenue is the last thing on its mind. 

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