A wonderful slide pack on the profile of tourists to Zambia. The survey is slightly dated (2005) but I doubt the position has changed in the last five years. Among the interesting statistics : 71% of visitors tourisng Zambia for the first time; 84% would visit Zambia again; average tourist package expenditure per person, excluding air fair - $1100 (47% going on hotels); and 54% of visitors see Victoria Falls.
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