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Friday, 26 March 2010

Selling Zambia abroad..

The Zambia Tourism Board (ZTB) have apparently partnered with Cornwell University School students to rebrand the country as a tourism destination. As one of contributors Frank mentioned a while back - the brand "Zambia the real Africa" does not exactly inspire confidence.  In general the ZTB appears stuck in a time capsule.  Their website is clearly outdated. For an organisation responsible for selling Zambia abroad its quite worrying that they appear not to have grasped technology. My free advice to them is to ask the diaspora to help. Its quite obvious that if they want to sell Zambia abroad, their best ambassadors are the diaspora. They understand what Zambia has to offer and what the foreigner wants. Incidentally, I have found that there's still something to say for "person-to-person" recommendation.

1 comment:

  1. Kenya tourism urged to embrace ICT (information and communications technology):

    http://www.itnewsafrica.com/?p=8573&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+itnewsafrica+%28ITNewsAfrica.com%29

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