Find us on Google+

Friday, 26 March 2010

Selling Zambia abroad..

The Zambia Tourism Board (ZTB) have apparently partnered with Cornwell University School students to rebrand the country as a tourism destination. As one of contributors Frank mentioned a while back - the brand "Zambia the real Africa" does not exactly inspire confidence.  In general the ZTB appears stuck in a time capsule.  Their website is clearly outdated. For an organisation responsible for selling Zambia abroad its quite worrying that they appear not to have grasped technology. My free advice to them is to ask the diaspora to help. Its quite obvious that if they want to sell Zambia abroad, their best ambassadors are the diaspora. They understand what Zambia has to offer and what the foreigner wants. Incidentally, I have found that there's still something to say for "person-to-person" recommendation.

1 comment:

  1. Kenya tourism urged to embrace ICT (information and communications technology):


All contributors should follow the basic principles of a productive dialogue: communicate their perspective, ask, comment, respond,and share information and knowledge, but do all this with a positive approach.

This is a friendly website. However, if you feel compelled to comment 'anonymously', you are strongly encouraged to state your location / adopt a unique nick name so that other commentators/readers do not confuse your comments with other individuals also commenting anonymously.