By Jessica Achberger
In August next year, Zambia will jointly host the United Nations World Tourism Organisation (UNWTO) general assembly meeting with Zimbabwe in Livingstone/Victoria Falls.
In a recent article, the two countries were praised for their preparation efforts, as well as the quality of their tourism destinations.
It is an exciting opportunity and serves to highlight the wealth of tourism attractions in both countries. However, there are a few pressing questions we must be asking.
First, will the economic benefits of hosting the conference be greater than the economic costs for its preparation?
Second, how can Zambia promote its tourist attractions over those in Zimbabwe. Even despite sanctions against the country and international dislike of President Mugabe, Zimbabwe still has more visitors to its side of Victoria Falls. And many recent international guests of both countries have expressed that they were much more pleased with the customer service and amenities on the Zimbabwean side.
What should Zambia being doing to promote tourism? Should we be using the UNWTO as a platform in this effort?